installation · 2022

Sharper Teeth (AR installation)

Sharper Teeth: grocery shelf installation with AR-enabled product boxes

Sharper Teeth was an AR installation of ordinary products hiding an alternate consumerist goal. Each product (margarine, baking soda, dish soap, a DVD of Twilight) carried an alternate vampire-themed label, visible only through an AR filter. Point your phone at the shelf and the brands confess.

Products included I Can't Believe It's Not Butter, Arm & Hammer, Mtn Dew, Dawn, Sun-Maid raisins, and a Twilight DVD, among others.

Sharper Teeth: AR filter revealing a product's vampiric alternate label

Sharper Teeth: product signage and AR filter instructions

Alongside the shelf, miniature screens embedded in custom product boxes played looping video art, our own commercials for products that don't exist. I built the AR experience, the concept, and the physical installation; the video content was made with Dream Video Division collaborators. Shown at the Overlook Film Festival, New Orleans, 2022.

year2022

mediuminstallation: AR + physical fabrication

venueOverlook Film Festival, New Orleans · 2022

collaboratorsDream Video Division (video content)